My Story

I have worked in online media at The Walt Disney Company, CNNMoney (Time Inc) and Dow Jones over the last 10 years.

(Jason Schaeffer at the Khmer styled ruins in the old capital of Thailand)

A little about my professional life:

View Jason Schaeffer's profile on LinkedIn


Sony Pictures Television: Joined SPT in 2013 to build two monetization channels: digital direct sales and reseller monetization. Oversee media planning, pricing and yield, sales innovation and remnant sales initiatives.

Disney Online: Moved to LA from NYC to join Disney Family and oversee business development, ad networks, sales development and metrics. Joined Kaboose Inc, which Disney Online purchased in June of 2008.

CNNMoney: Moved to NYC to join Time Warner and run BD for the CNNMoney properties (Fortune, Money, FSB and Business 2.0).

Dow Jones: Ran the Business Development efforts for, MarketWatch and Barron’s Online.

Merrill Lynch: Worked in NYC as an analyst in the M&A department focusing on healthcare and media investment banking. After two year analyst stint, moved to London to develop the M&A advisory services for emerging market clients. Spent considerable time in Poland (working on Elektrim) and Georgia (privatizing the electricity distribution system with AES).


Bucknell University: Class Notes  and other notes

University of California, Berkeley (Haas)

A little more about my life on the web:



Weekend Pursuits:

Hack it up at The Olympic Club as often as possible.

Participated in over 15+ triathlons to date… including Malibu, “Escape from Alcatraz” and Pleasanton Tri. Also: Treasure Island, Tiburon Tri and Wildflower.

Passion for Travel

Long tours through Africa, South America, Thailand and Hong Kong. Amazing visit to numerous Wats, a golden buddha and the like.

Here are the countries I have been to date. My goal is to hit all the continents by the time I am 45.

create your own visited countries map or vertaling Duits Nederlands

Here are a few states I have visited over the years. Seems like I need to head down south one of these days.
create your own visited states map or check out these Google Hacks.

 Here is a list of “Things to do in NYC”. I havent done all of them, but hope to cross them off the list.

(1) See a lecture at the New York Public Library. They get big name speakers coming through their monthly lecture series.

(2) Visit the Big Four: Whitney Museum of American Art, Museum of Modern Art (Moma), Tate Modern, Metropolitan Museum of Art
(3) Visit smaller but equally interesting venues: Frick museum, The Cloister Museum at Fort Tryon Park,

(4) Grab drinks with friends on the roof deck at the Metropolitan Museum of Art (overlooking Central Park).

(5) Attend a play at the Central Park SummerStage
(6) Attend a movie in Bryant Park
(7) Visit Coney Island and the NY Aquarium
(8) During the summer, visit Sandy Hook and America’s oldest operating lighthouse
(9) See a TV show taping (ex: The Late Show with David Letterman)
(10) Free NY historic neighborhood sponsored tour with the Municipal Arts Society.
(11) Walk around galleries in Chelsea and then stop off for a pint at Half King (one of the best pubs downtown)
(12) Get outside the city and go up north along the Hudson River Valley and visit any of the state parks.

“20 things I want to do before I die”

(1)Travel to all 50 states.

(2)Travel to all seven continents before I am 50.

(3)Take my parents on an all expenses paid vacation in Europe.

(4)Sail around the Adriatic or Caribbean with family/friends for a week.

(5)Visit ruins in Tikal, Guatemala.

(6)Hike the Great Wall of China.

(7)Climb a 20,000 foot peak.

(8)Learn another language (presumably spanish) and be able to converse while on holiday.

(9) Bike a leg of the Tour de France.

(10) Run a marathon on another continent.

(11) Score under 100 in 18 holes of golf.

(12) Attend the Kentucky Derby.

(13) Rent a Lamborghini for the weekend and cruise through Napa / Sonoma wine country on a hot summer day.

(14) Donate a gift to my undergraduate university.

(15) Find time to volunteer.

(16) Reconnect with 5 friends from high school and 5 from college.

(17) Dress my age (ie not like someone 20 years older)!

(18) Buy a home on the beach. Wake up every morning to the sounds of crashing waves.

(19) Take on a role in local civic affairs.

(20) Plant a tree.

“Places to eat”

I started compiling “best of” sources of food. Whenever I think about going out to eat in San Francisco, Los Angeles or NYC or when on the road, I think of the types of food I am interested in…vs where to eat or other ways to filter…such as “cool, hip place”, “ambience”, “scenery”.

A few favorites:

Mexican – Murrietta’s ….a family favorite in Bonita, CA.

Thai – Khin Kao in NYC’s Soho district.

Hamburgers – shack at Olympic Club in San Francisco

French Onion Soup – Perry’s on Union Street in San Francisco

Mojitos – Havana…where else!

Red table wine – BR Cohn in Sonoma.

Steak – bacon wrapped rib eye from the local farms in Granville Iowa.

Citrus Salad – Breaker’s Hotel in West Palm Beach, FL.

Yogurt w/ fresh fruit – South Beach, Miami at the News Cafe Restaurant on Ocean Blvd (mid morning w/ the green parakeets).

BBQ – Dinosaurs up on 131st street in NYC (this is quite debatable but an interesting experience – Harlem, under the train overpass, 1 block from the Hudson).

Lobster Roll – Cyrils Fish Shack (Amagansett, NY) right off Route 27 heading towards Montauk.

From an article in Men’s Health, a few places were added to my “top places to eat” menu.Will hopefully check them off in the next 12 months.

BBQ Brisket – Taylor, Texas

Key Lime Pie – Steve’s Authentic, a shop at the Brooklyn waterfront warehouse.

Oysters – The Hama Hama Seafood Company on the Olympic Peninsula in Lilliwup, Washington. Same place where Chez Panisse gets their goods.

Lobster Roll – A place called Lunch located on Route 27 between Montauk and Amagansett – hearty chunks of lobster on a light hot dog bun. Delicious on a hot August summer day.

Coffee – Coffee Tomo in West LA. Expensive..but arguably the best latte in southern CA.


Legal Eagle: The opinions expressed herein are my personal opinion and have not been read or approved before posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here and do not reflect the views of my employer, family or friends.

11 responses to “My Story

  1. Pretty cool stuff –

  2. nice profile.
    what’s your take on p.drucker’s book –
    management challenges for the 21st century?

  3. 🙂

  4. I like that list of yours, very similar to mine, at least in the running and travel categories. I enjoyed touring around your blog, thanks.

  5. Buddy, I’m about to marry in a month… Maybe you’ll pop in to a country of doghnuts and flowers…

    cool stuff, this internet thing…

  6. Jason,

    It’s a blast from the past via MarketWatch/Dow Jones!

    Congratulations on your move to the New York area. Hope life is treating you well there.

    I’m now tracking brand monitoring (internet buxx for clients like Intuit) at Andiamo Systems in South Park.

    It’s almost summer. Will you be running various races?


  7. Natalie Osborne

    I’m looking for my friend Jason Schaeffer. We met 10 years ago at The School of the Art Institute of Chicago summer residencies. Please be you… me

  8. Hello, contact me to discuss our current project. An investor social network. visit the link for contact info

  9. Interesting facts.I have bookmarked this site. stephanazs

  10. just read most of this. KILLER

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