64th Primetime Emmy Awards – Outstanding Creative Achievement in Interactive Media

I was fortunate enough to attend the Academy of Television Arts and Sciences Interactive Media Peer Group event last eve on Lankershim (across the street from Disney Interactive).  I served as a “blue ribbon” judge, sitting next to Mark Cuban and a host of digital folk from MediaLink, Buzz Media  Crackle, Yahoo connected TV leads, etc.

The event kicked off with two categories from the Academy for our review:

(a) Enhancement to a Television Program or Series

Bravo’s Top Chef: Last Chance Kitchen
bravotv.com • Bravo Media and Magical Elves

NBC Universal
Bravo Media
Magical Elves

Game Of Thrones Season Two – Enhanced Digital Experience
HBO • HBO Entertainment


The Team Coco Sync App
TBS • Team Coco Digital in association with Conaco LLC & Turner Broadcasting System

John Wooden, Producer
Aaron Bleyaert, Producer
Conan O’Brien, Producer
Timothy Campbell, Producer

(b) Original Interactive Television Programming

Outstanding Creative Achievement in Interactive Media
Original Interactive Television Programming

Dirty Work
rides.tv • Fourth Wall Studios

Fourth Wall Studios
Rides TV

Psych HashTag Killer
USA • USA Network in association with Universal Cable Productions & Social Samba

USA Network
Universal Cable Productions
Social Samba

What’s Trending With Shira Lazar
whatstrending.com • Disrupt/Group

Damon Berger, Executive Producer
Shira Lazar, Executive Producer

The Govenors, Geoff Katz and Lori H. Schwartz were joined on stage with Theo Von, the host of “Primetime in No Time” on Yahoo! The auditorium was filled with an energized crowd, sitting next to the 10 foot tall illuminated Emmy “awards”(aka a winged woman, holding an atom).

The judging was followed by a reception and mingling with drinks and dim sum served up under a warm, starless valley eve.  Theo was a great choice to host the event, sparking a few off kilter jokes, but then finding his groove and settling in with the appropriate mixture of irreverence and decorum for the  crowd in attendance.

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