I came across the now famous tag line (and Youtube video), “Think Different”, for Apple computer, circa 1997. Created by TBWA\Chiat\Day\Los Angeles, the text in the add stated:
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square hole, the ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, ’bout the only thing you can’t do is ignore them. Because they change things, they push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
I enjoyed it then…and still do 11 years later as I contemplate the latest financial crises and the folks trying to manage this situation.
May they be inspired….