I know what an MMORPG is …but a MMUOMF

Wired magazine wrote a very interesting article on the first “massively multi-user online music festival”. MMORPG‘s (massively multi-player online role playing games) gained popularity (and revenue – over $1b in 2006) in the past few years as client side computing power increased, interconnectivity rates expanded and robust third party software was made available. Variables that also helped this medium gain momentum were the numerous titles such as EverQuest and World of Warcraft that were produced and that appealed to a mass audience (a 35 year old white-collar worker could fight evil warlords alongside his/her colleague(s) vs an 18 year old traditional consumer of online video games).

The online music “analog” is seemingly here. This could be revolutionary!  After speaking with a friend who attended Coachella in southern california and hearing about her exasperation on suffering from 100+ degree heat, traffic, lack of bottled water, thousands of drunk concert attendees, etc….a MMUOMF could have much appeal to those of us who are either older and not as pliant in our ability to attend live concerts over the weekend and/or those of us that are sequestered to our cubes/offices/home theaters and can only spend a few hours (vs a weekend) enjoying a music festival.  My friend loved seeing Prince, Jack Johnson, Portishead, and Death Cab for Cutie, but seemingly would not attend again due to the externalities and associated soft costs of traveling to Indio, CA!

Its not hard to see how this evolves…with wide-screens set up next to the music acts (in real time) with people blogging/twittering/texting their comments from the virtual world (and/or at home) and the content and story being parlayed into the real world for concert attendees to read if they chose while they snap mobile shots from their phones and then back to the web (facebook, or other).

The real world music is pipped into the virtual world, and those in the real world (not real time), can sit at home and watch and listen to their favorite virtual world music festival on their surround sound 5.1 system. Confused? Or excited?  Or both.  Fascinating to watch this develop and deploy.

For those that are “uninitiated”, there may now actually be a reason to visit Second Life or its equivalent!

4 responses to “I know what an MMORPG is …but a MMUOMF

  1. Yep, an mmporg game hooked me. I liked the part where you wrote “a 35 year old white collar worker could fight evil warlords alongside his/her colleagues”. I find MMPORG games to be a great stress relief after a hard days work. As for the music, well suffice it to say it is for kids!

  2. As exciting as that sounds, doesn’t it devalue the luster of the sweat and humidity, or the rain and bad brown acid goind round? If woodstock happened virtually, would anyone really want to lie, and say they were virtually there, because the part of existence technology sometimes circumvents, and what Kubrick was touching on with 2001, comes a cost. Interaction, and touch, the deep blooming thud of that bass cabinet right by your head, these things amount to total experience. Sometimes the subjugation of video games alleviates our experience, but mostly they get in and separate the here and the now for the if and the maybe… And even the mulitplayer gaming online community tracks in more interactive aspects than a live virtual Coachella, or Lollapalooza. Without the musty smell, the spilt beer, the bad body odor of the last few rainbow people straggling around, a live festival becomes feeble. It’s not only the music that causes our momentary surrender, it’s the very heat that causes us to rethink going again, which makes the event that much more of a landmark.

    I went to England in 2002, the only time I ever went, to see a festival over three days, and over a river of sewage from the broken pipes, I listened to several noteworthy bands, while indie gods and goddesses drank beer and talked with me and my friends. I’m not going again, but I can’t say the experience would have been more informed had it happened online.

    I so want to exist more than just a typepad, and have my ears throttled by the loudness, and at the same time, I understand exactly the bliss of having the ability to rewind a particular solo, or hear the whole song over again…

    What needs to become subtext, and what should then become mythic?

  3. Henry, i dont disagree with your sentiment. Its another option potentially to those who would otherwise not have the ability to experience. Definitely not a substitute!

  4. Screenblazer. Glad you enjoyed. Thanks for your post.

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