Wired magazine wrote a very interesting article on the first “massively multi-user online music festival”. MMORPG‘s (massively multi-player online role playing games) gained popularity (and revenue – over $1b in 2006) in the past few years as client side computing power increased, interconnectivity rates expanded and robust third party software was made available. Variables that also helped this medium gain momentum were the numerous titles such as EverQuest and World of Warcraft that were produced and that appealed to a mass audience (a 35 year old white-collar worker could fight evil warlords alongside his/her colleague(s) vs an 18 year old traditional consumer of online video games).
The online music “analog” is seemingly here. This could be revolutionary! After speaking with a friend who attended Coachella in southern california and hearing about her exasperation on suffering from 100+ degree heat, traffic, lack of bottled water, thousands of drunk concert attendees, etc….a MMUOMF could have much appeal to those of us who are either older and not as pliant in our ability to attend live concerts over the weekend and/or those of us that are sequestered to our cubes/offices/home theaters and can only spend a few hours (vs a weekend) enjoying a music festival. My friend loved seeing Prince, Jack Johnson, Portishead, and Death Cab for Cutie, but seemingly would not attend again due to the externalities and associated soft costs of traveling to Indio, CA!
Its not hard to see how this evolves…with wide-screens set up next to the music acts (in real time) with people blogging/twittering/texting their comments from the virtual world (and/or at home) and the content and story being parlayed into the real world for concert attendees to read if they chose while they snap mobile shots from their phones and then back to the web (facebook, or other).
The real world music is pipped into the virtual world, and those in the real world (not real time), can sit at home and watch and listen to their favorite virtual world music festival on their surround sound 5.1 system. Confused? Or excited? Or both. Fascinating to watch this develop and deploy.
For those that are “uninitiated”, there may now actually be a reason to visit Second Life or its equivalent!