New tracking service based on location: Is Omniture out the door?

Came across this article on Techcrunch today on the app “maps.amung.us”.

A mapping service that graphically illustrates where a web site’s user are physically located. Not sure what to make of this data?picture5.gif

Makes me think of the spinning globe at Google’s HQ with vertical bars (similar to solar flares) shooting from all points of the globe, to denote usage from a geo-spatial P.O.V. This could be interesting on the mobile front? Create sentiment for a given story or subject based on relevancy of location? Predictive models?

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