Check out this site to measure your carbon output….aka “carbon footprint”.
Embarrassingly enough….my footprint is 2.5x the national US average. 90% of the output is due to my 2x a month trips from San Francisco to New York City for work (ie visit HQ). Difficult to reduce unless teleconferencing becomes more ubiquitous and a better experience. Sales professionals will always probably require a face to face…ie who wants to open the wallet and spend without a handshake, a smile or a drink!?
Here are my carbon footprint results:
· The average persons total carbon footprint in the USA is about 19,000 kg per year.
· The average for all industrial nations is about 11,000 kg per year.
· The world-wide average is 4,000kg per year.
· To stop combat climate change the world-wide average needs to be reduced to about 2,000kg per year.
To do this isn’t easy, but to start with I need to:
1. Buy electricity from a renewable energy supplier
2. Reduce the number of flights
3. Car share or use public transport more.
4. Use less energy at home and at work.
I wonder what will enable a traveler like myself to reduce these emissions. Wired had an interesting story on the latest and greatest teleconferencing tool. 330 people attended a “telepresence conference” in San Diego last month.
“…a forecast by Wainhouse Research [predicting] that the telepresence market will grow by 100 percent over each of the next four years, although the firm doesn’t expect the industry will reach the $1 billion mark by 2011.”
…Is there an opportunity to drastically change the nature of meetings with a better teleconference user experience? A company called Teliris seems to have a very expensive product….but one that users seem to love. Interesting to see how this plays out.