Branding and the use of design / font

Business Week (May 28, 2007) had an article..somewhat obscure subject….on type font.  Jeep, American Airlines, Lufthansa, Microsoft, Staples, Panasonic, Sears and BMW to name a few all use Helvetica.  “Created by the Haas type foundry in Switzerland, …the typeface is celebrating its 50th anniversary”.    For those interested in design and use, the NY Museum of Modern Art is showing an exhibit.

One response to “Branding and the use of design / font

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