Fortune 500 article

Square Cube Law:  

Draw a cube and then double it….. one twice its size next to it.  The surface is four times as big and the volume 8x.  A recent Fortune article applied this “analogy” to organizations and as the organization (or square) gets bigger, the further people in the center of the org get away from each other and the outside world.


The take-away was how to interact with customers and partners in a meaningful way and not insulate the corporate DNA or lose a customer centric focus?

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