Entries categorized as ‘Digital Hollywood’
“In the future, everyone will likely maintain two online profiles. So said LinkedIn CEO Dan Nye” in a recent Fortune article. If history proves itself to repeat, this is not surprising. How many IM clients do you use? I use one…sometimes two? How many email addresses do you check daily? I have about 5-6 (hotmail, work, yahoo, google, berkeley and one I created througha hosting service). How many do I check daily..heck weekly….two (hotmail and work)!
Currently, social savvy online users are barraged with invitations to LinkedIn, MySpace, Facebook….or any of the other multitude of community sites with activism. Today alone, I had 4 people send me facebook invites. I had one person from MySpace ask for a connection. I sent a LinkedIn invite to 5 people I met at the Digital Hollywood conference. Are we spending our life inviting people to our “inner circle”….and then wondering why? I now have over 300+ in my LinkedIn directory. Other than an occasional ping from a recruiter who sorted by Berkeley/Business Development/SF…not sure what the value proposition is? I admit that I am a medium to heavy users (relative to friends/colleagues I have asked regarding consumption)….but for what? Unless I start receiving advice or answers to my daily business dilemmas….will I keep coming back?
On Facebook, I have written on people’s “walls”, have been a voyeur when looking at other’s education or employment status…but frankly have limited value from such interaction? Other than the novelty of communicating through another format….i still prefer IM and email? Am I old fashion? Do I just not “get it”? Maybe. Or, maybe they are just another form of entertainment, allowing me to search, find random, non related tidbits of info on people…satisfying my curiosity of others?
What is my tribe up to?
Categories: Digital Hollywood · Fortune · LinkedIn · cnnmoney · facebook · social media
I presented yesterday as part of the Digital Hollywood conference. As part of a panel discussing publishing 2.0 and how newspapers and magazines are moving to a digital platform, I presented along with the following:
Jim Brady, Executive Editor, WashingtonPost.com
Robertson Barrett, Vice President, Interactive and General Manager, latimes.com
Philip Elmer-DeWitt, Executive Editor, Business 2.0
Joel Sucherman, Executive Producer, USAToday
John Loughlin, EVP/GM, Hearst Magazines
Sue Cross, Vice President / Online, U.S. Newspaper and Magazine Markets, Associated Press, Moderator
I focused my content on (1) how is Dow Jones Online evolving with their online publications and (2) what are the challenges we face as an organization as it pertains to our content and usage. I used WSJ.com and MarketWatch as two case studies to flush out the challenges (brand affinity, accessibility, distribution and commoditization) and used Sync (the new MKTW based community platform) to key in on the evolution of the sites via new product offerings (tagging, rating, stock predicting) and content distribution (via blogs, google and UGC).
Washington Post surprised me as Jim mentioned his site hosts over 80 hours a week of forums. Phil De-Witt of Business 2.0 was quite amusing with his slides and imagery and elicited a laugh or two from the otherwise sedate crowd (maybe it was the topic matter…..or the panelists….no, that cant be..i am wildly entertaining).
USA Today’s Joel Sucherman re-inforced why that publication keeps getting kudos for their community efforts. They have great apps, fantastic integration and tightly woven placement (eg the “top 5 most interesting comments” on the masthead). USAToday isnt just making noise about UGC and the feedback loop…..the are not only giving the microphone to the users but then actually listening to what they say and publishing it in a meaningful place on their site.
Categories: Business 2.0 · Digital Hollywood · Dow Jones · UGC · USA Today · Washington Post · media · newspaper · publishing
